Flow Joinery

Google Maps Case Study - Flow Joinery Gisborne

Flow Joinery's improvement in visibility across Gisborne, NZ.

From almost invisible to absolutely everywhere. 85%+ top 3 rankings and 2,900% more clicks. Flow Joinery now ranks in the top 3 for every search that matters to their business.

Client Snapshot

Business name: Flow Joinery. Industry: kitchen renovations and custom cabinetry. Location: Gisborne, New Zealand. Start date with Team Empathy: 1 April 2025.

Client Testimonial

"The visibility shift has been incredible. We're finally showing up when locals search for all the services we offer, and it's directing them straight to our website!"

Sukhman Singh, Owner, Flow Joinery

The Challenge

Flow Joinery came to Team Empathy with a clear goal: grow their business and reach more potential customers. They were being held back by low brand awareness and limited lead flow.

Despite their beautiful, high-quality work, the team struggled with visibility on Google Maps and weren't getting enough local traffic to generate consistent enquiries.

They needed more eyes on their profile, and more action from it.

Our Local SEO Strategy

To help Flow Joinery stand out locally and drive more inbound leads, we put a focused Google Maps SEO strategy in place.

Here's what we did.

Fully optimised their Google Business Profile for local visibility.

Created a keyword-rich business description and comprehensive service categories.

Uploaded 50 high-quality photos and videos to build trust and engagement.

Published 17 strategic Google Business Profile posts to highlight services, offers and updates.

Replied to 8 customer reviews and encouraged new feedback to build credibility.

Added and answered 9 service-related Q&As.

Targeted service-based keywords across Gisborne to drive relevant visibility.

Tracked and improved local rankings over time.

The Results (Q1 2025 to Q2 2025)

Team Empathy began work in April 2025. In just three months, we saw a powerful shift in visibility and lead flow for Flow Joinery.

Google Maps views rose from 72 to 109, up 51%. Google search views climbed from 336 to 463, up 38%. Website clicks from the Google Business Profile went from 2 to 60, up 2,900%. Top 3 local pack rankings jumped from an average of 36.8% to 94%, and new reviews added and replied to grew from 3 to 8.

These results reflect a strong boost in visibility and enquiries, and clear demand for their premium renovation services.

Now Ranked Top 3 on Google Maps For

Kitchen reno, small kitchen renovations, kitchen remodel, kitchen renovations, kitchen renovations Gisborne, laundry renovations, kitchen cabinet installers, and custom cabinetry.

Flow Joinery now shows up consistently for a range of high-intent, service-specific search terms, bringing them more qualified traffic than ever before.

The Team Empathy Difference - Why We're Loved

We prioritise client experience and transparency. We keep you regularly updated on your results and give you strategic marketing advice for the bigger picture of your business. We're fully open about our process and give you access to live results every month.

We're committed to the relationship, and we operate from a place of core values, which is why we engage so much. Your mission is our mission, and you can rest easy knowing we're here when you need us.

We're results-focused, committed to the short, medium and long term growth of your business. We know what works, and you can trust us to build it out for you with the specifics of your situation front of mind.