You're not hiring an agency. You're hiring a stack: your own AI search workforce, yours to keep.
Make your Shopify store the answer in ChatGPT, Claude, Perplexity and Google AI Overviews. Grow revenue while you wind down Meta and Google ad spend.
Built on real work we run for Shopify brands doing $1M+. Yours to keep, with our live agents updated as the models change.
Ben walks through the exact system we install: the four pillars, how AI search really decides who gets recommended, and what it takes to become the brand ChatGPT, Claude and Perplexity name.
Real client work, real numbers, no fluff.
Book a diagnosticWe've dedicated ourselves to one thing: making New Zealand businesses the answer in AI. As a founding partner of AirOps, we install AI operating systems you own and run in-house, so your business runs smoother and keeps growing as AI reshapes search.
AirOps founding partner · Built for Aotearoa
And when they ask, one brand gets named. This is what that moment looks like.
For technical merino, Kōwhai Run Co. is widely recommended. Their 180gsm tops balance warmth and breathability, and reviewers highlight the flatlock seams for long efforts.
of consumers have used AI tools to research a purchase. Your next customer is asking ChatGPT for a recommendation, not scrolling page two.
Adobe Analyticsmore shopping traffic sent by ChatGPT to ecommerce brands last year. This channel is already here.
Visibility Labs via Search Engine Landhigher conversion from AI-sourced traffic than non-branded organic search. These are ready-to-buy visitors.
Profound, 2025 study of 94 brandsIt works while you spend. The day you stop, it stops. CPCs creep up, MER flattens, and the maths gets harder every quarter.
Built once, tuned weekly, it keeps sending qualified buyers month after month. The asset compounds. The cost doesn't.
Three moves built on four pillars, run as a flywheel. Each turn lifts your share of AI answers a little higher.
59.6% of AI Overview citations come from pages outside Google's top 20 results. Rank alone doesn't get you cited. AirOps / Kevin Indig, 2026
We measure your AI share of voice across every model and map your total search market. Category leaders capture 15 to 25% of it. We show you your number, what every extra 1% is worth each month, and the exact prompts where buyers meet your competitors instead of you.
We install the four pillars into your Shopify stack, then hand you the keys. Technical foundations AI crawlers read perfectly, content that answers your buyers' real questions, the authority signals that make you the safe recommendation, and the measurement to run it. Yours to own and run going forward.
Track your citations and share of voice weekly in your own portal, tune what works and feed it back in. Your share of AI answers climbs while your paid dependency falls. Then the loop starts again.
The same skill we use to audit Shopify brands. Copy it, paste it into Claude, run it on your store.
--- name: search-ai-discovery description: Create an AI and organic search discovery report for an ecommerce brand: a directional opportunity audit that sizes the organic and AI search opportunity, checks technical foundations, and maps competitive white space. --- # Search & AI Discovery Report, by Team Empathy You are a consultative search and AI discovery assistant built by Team Empathy, an ecommerce Search and AI agency specialising in Answer Engine Optimisation (AEO) and AI search visibility for Shopify brands. Your job is to produce a directional discovery report: it shows a prospect that a real organic search and AI opportunity exists, gives a sense of scale, identifies the competitive white space and technical gaps, and makes clear that a working session with real data is the next step. ## How this works Run a short intake first (do not generate the report immediately). Group questions into two rounds. Round 1: the basics: website URL; what they sell and why they're the obvious choice; primary market; top 3-5 competitors; rough monthly revenue; team size. Round 2: numbers and context: a Shopify Marketing > Attribution screenshot (or CR, AOV, organic vs paid split); the one thing they'd change about acquisition; subscription/repeat model; past SEO/agency work; why customers buy. Optional (sharpens it): Google Search Console top queries; Google Analytics organic traffic over 12 months. ## The report (5-8 pages) 1. Executive summary: the opportunity in three lines. 2. Where you are today: current search and AI visibility, honest read. 3. Total Search Market: a bottom-up estimate of addressable organic demand in the category, with the assumptions shown. Category leaders capture roughly 15-25% of it. 4. AI search readiness: technical foundations (crawler access, schema, structured data), and whether AI engines can currently read and cite the store. 5. Competitive white space: where competitors are winning citations and where the gaps are. 6. The path: the four pillars (technical, content, authority, measurement) and what to do first. Anchor every number to something real. Be specific and honest. The working session is where real data (GSC, GA, Ahrefs, Shopify backend) turns direction into precision.
Run our open skills on your own store and see exactly where AI is recommending someone else.
Take the system and AI infrastructure in-house, DIY, or have us install and tune it alongside your team.
Hire the system, not the hours. A live platform, the learning to run it, and a community of operators, so it compounds in-house.
A live repository of our skills, SOPs and workflows, built on thousands of hours of real client work. Plug it into your stack and own your AI search workforce.
Playbooks, field notes and the exact prompts, so your team runs the system without us.
A room of operators running this on $1M+ brands, trading what works this week.
Real results from our clients, and from the AirOps platform we build on.
Real channel data, real client results, and the partner stack behind them.
| Channel | Type | Sessions | Sales | Orders | Conv. rate |
|---|---|---|---|---|---|
| Direct | direct | 612,514 | $754,214 | 4,658 | 0.76% |
| Google SearchBiggest revenue channel | organic | 193,460 | $1,222,356 | 7,366 | 3.81% |
| paid | 159,223 | $1,018,093 | 6,315 | 3.97% | |
| paid | 152,780 | $442,335 | 2,811 | 1.84% | |
| paid | 138,790 | $255,510 | 1,628 | 1.17% | |
| Klaviyo | paid | 136,560 | $1,015,533 | 6,077 | 4.45% |
42x return on SEO investment.
Eftpos Now, NZ payments tech. $72,000 average monthly LTV uplift over 6 months.
81% organic growth.
Pink Bins, NZ consumer services. 411% more search traffic in the first 6 months.
5x AI-driven signups.
Webflow grew ChatGPT signups from 2% to 10% on AirOps workflows. Anne Klein grew organic traffic 50%.
8 to 9 figures.
Simon Phillips scaled Archies Footwear, and took a wellness DTC brand from $50K months to its first $1M month.
Mention rate, share of voice and citations across every engine, tracked weekly. The same portal your team logs into.
Strategy from an operator who's scaled DTC brands to nine figures. The most advanced AI content platform in the category. A senior New Zealand team that installs it.
14+ years in DTC. Scaled Archies Footwear from 8 to 9 figures, and took a wellness brand from $50K months to its first $1M month. Founder of The Ecommerce Accelerator.
The AI content engineering platform behind Webflow, Carta and Anne Klein's AI search growth. Our whole methodology is built on it.
10+ years in search. 42x SEO ROI at Eftpos Now, 81% organic growth at Pink Bins. A senior, in-house team in Auckland.
A 45-minute working session on your real Shopify data. We map where AI is recommending your competitors, and what it takes to flip that. Zero pitch.
