SEO and AI search for New Zealand brands

We work with brands right across Aotearoa, from Auckland to Invercargill and everywhere between. The common thread is simple: your customers are searching, and more of that searching happens inside AI now. We make sure the answer they get is you.

How New Zealanders search has changed

Google is still the front door, and Kiwis now ask ChatGPT, Claude, Perplexity and Google's AI Overviews too. They get one answer and act on it. We build the systems that keep you in that answer. Google covers the mechanics in its Search Central docs.

What we install

Four pillars, built into your website so search engines and AI models trust and quote you:

• Technical foundations an AI crawler can read perfectly
• Content that answers the real questions your buyers ask
• The authority and reputation signals that make you the safe recommendation
• Weekly measurement, so we always know it is working

Have a look at how it all fits together on our service page.

Local and national, together

If you serve specific cities, we build strong local pages and Google Business Profile presence for each, then tie them into your national search and AI strategy. We have dedicated pages for Auckland, Wellington and Christchurch.

Proof from Kiwi brands

Real clients, real numbers:

• Eftpos Now hit a 42x return on their SEO investment
• Fulton Swim School saw a 340x monthly return, and over 100 extra kids a month
• Pink Bins grew search traffic 411% in six months

See the full set on our work page.

Go deeper on AI search

Read our Answer Engine Optimisation guide or our plain-English SEO and AI search explainer to see how AI decides who to recommend.

Keen to see where you stand across search and AI? Book a free diagnostic and we will show you.